M88 Mansion, BWF forge multiyear partnership

M88 Mansion, one of Asia’s largest online casinos, and world governing body Badminton World Federation formalized a special partnership until 2024.

BWF appointed M88 Mansion as official betting partner of several prestigious tournaments, beginning with the TotalEnergies BWF Thomas & Uber Cup Finals 2022. This premier men’s and women’s team competition will be held in Thailand on May 8-15.

Other events covered in this collaboration are the following:

  • TotalEnergies BWF World Championships 2022
  • TotalEnergies BWF Sudirman Cup Finals 2023
  • TotalEnergies BWF World Championships 2023
  • TotalEnergies BWF Thomas & Uber Cup Finals 2024.

According to BWF Commercial & Communications Director Owen Leed, their aim in teaming up with a leading online gaming company such as M88 Mansion is to facilitate awareness of badminton.

“We are excited to announce our partnership with online betting platform M88 Mansion as we look to strengthen the sport’s profile globally,” Leed said.

Carlos Lopez, Creative Director of M88 Mansion, echoed this sentiment, stating that this is their way of promoting an athletic discipline that is slowly gaining recognition and popularity in many parts of the world. At the same time, this lets the company’s brand reach a wider audience.

“We are very much delighted and thrilled to partner with BWF over the next three years,” Lopez said. “Joining forces with BWF will help elevate the connection between M88 Mansion and its Asian followers (as well as) expand its brand visibility in the region. We believe that this partnership will create compelling and sustainable value for both parties.”